The Story of Pasha Music
Alfred Surenyan has been passionate with music all his life. He comes from a musical family with his father playing the Accordion and his uncle playing the violin. His only passion as a child was to learn to play the piano, but as immigrants his family had too many financial burdens, and he was unable to start lessons at an early age. Rather than have lessons, Alfred had a toy piano that he used to play and held to his heart dearly. This was his life until he was able to take music lessons. Music was very important to his soul. In 1977, The release of Star Wars became a huge part of his life. He fell in love with the music and looked up to the composer John Williams as a hero. He wanted to one day compose good music too.
By the time he was in Middle School he was learning music, but he was being held back due to difficulty in being able to practice regularly and have intense music lessons. By the time he was at the end of Middle School years, he had stopped pursuing music and he kept his passions in as an inner desire and yearned to have an opportunity to practice music. It was not until his 10th grade year in High School when Marsha Lynn Taylor, the school’s music teacher stopped him in the hall and said “you look like a musician.” She encouraged him to take music classes and the following semester he was at it again with music. This path then lead him to becoming a music major in college where it all began.
He learned to be a composer, improved his piano skills and learned music technology. In 1997, during the later part of his college education he founded Pasha Music. This company was his title as a music teacher and for the promoting of his musical compositions. His goals from then forward is to teach music and work as a professional composer. He wanted to share his passions to the future generations. This is what he has done for over 20 years. He has taught students of all ages from Elementary all the way to the college level.
Since then Pasha Music has grown to be a service for music prep, music recording, and rental and purchase for the music of Alfred Surenyan.
QT Pasha Publishing has been the Music Publishing company under Pasha Music since its conception. It has now become Avid Reeder Music. Avid Reeder Music will expand to include music by other composers, Concert Band Music, Orchestra Music, Electric Orchestra Music, and much more.
Pasha Music has been serving the Los Angeles area for over 20 years and the mission of Pasha music is to continue to serve quality music both in the Los Angeles area and all parts of the United States.
Pasha Music is now Pasha Music Production and now part of Zela Music Group Incorporated, an umbrella company by Alfred Surenyan to include both Pasha Music Production and Avid Reeder Music.
Where does the name Pasha come from?
Pasha Music was named after Alfred Surenyan’s nickname Pasha. Pasha is a military/ officer rank in the Middle East, mostly Turkish but also other cultures. The Pasha does not exist as a title anymore however it is used as a nickname for the youngest son of a family. Alfred’s parents do not call him Alfred, Alf or any of his other nicknames, they have and continue to call him Pasha.
When he got his first car he got the personalized plates QT PASHA. This goes back to his nickname that he was still being called by his Parents. When He was creating his music business he wanted to create a name that is unique and also personal to him so Pasha Music was born. QT Pasha Publishing is the sub-brand of his business for music publishing.
Pasha Music carries the personal and emotional connection that Alfred has with his parents and their support of his musical journey.
Reviews
Alfred Surenyan and Pasha Music put together a lovely and evocative video commemorating a tour to sacred sites of Goddess in Turkey for me. He added footage and music to still photos I provided and I was amazed and thoroughly satisfied with the outcome. Our pilgrimage comes back alive every time we view it. Working with Alfred was such a pleasure. I couldn't have asked for a more professional and creative producer. I whole-heartedly recommend his work. -- Rev. Dr. Karen Tate
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Working with our existing archive photos and with footage he shot at previous events, Alfred created a great promotional video for our annual Pagan Pride Day that gives the viewer an excellent idea of what the event is about. He listened to my requests and made great suggestions on music, pacing and editing, based on his own expertise that made it better than what I originally had in mind. He worked very patiently with me on the voice-over for the video, as I had no previous experience with doing that. The video he created is an indispensible tool for promoting our annual event. Thanks for all your input and work.
Gina Leslie
Former President, Pagan Pride LA/OC
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Our son Noah has taken lessons from Dr. Alf for the past 4 years and it has been a wonderful experience for him. Noah was a shy child, however, Dr. Alf was able to connect with him to bring out his hidden abilities. We are grateful for what Dr. Alf has been able to do with Noah with his piano instruction. He was able to tap into what motivated Noah.
Dr. Alf is innovative as well as creative in his approach and for us, this is an awesome application for teaching piano. I would highly recommend Dr. Alf for any prospective students.
Patrick Williams Stafford
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